From idea to launch: websites, marketing and automation.Discuss your project
IT Specter

IT Specter · digital studio

Websites, marketing and automation

We build websites and online stores, support your marketing and automate everyday work. From the first idea and design to launch and growth.

Discuss your project
4areas of expertise
1studio for your projects
20 minfirst conversation
Websites, stores and tools
CRM & APIAI assistants

From your website and campaigns to working with customers.

One studio, from idea to launch.

We design, develop and help promote digital products. Your website, marketing and team tools work towards the same business goals.

Start with a focused task: a landing page, online store, marketing campaign or automation.

How we work

Your website, marketing and team should work together

Campaigns bring people to your website. The website needs to explain your offer and make it easy to enquire. Your team needs to receive the enquiry and continue the conversation.

When these pieces are built separately, gaps appear between them. We look at the customer journey from the first visit to the next action.

Separate systems, AI and peopleIT SPECTER / PROCESS MAP01 — CONNECTION GAPSystemsAIPeople
Systems, AI and people in one processIT SPECTER / PROCESS MAP02 — CONNECTEDPeopleSystemsRulesAIOne connected flowAutomationAIHuman judgment

Connect design, development and marketing

We build websites that represent your business, prepare them for marketing and connect them with CRM, analytics and the tools your team uses.

We add AI and automation where they help with a specific task: handling enquiries, finding information and reducing repetitive work.

Automation example: an enquiry’s journey

IT SpecterWorkflowIT
Enquiry trackingGoogle Sheets
BUSINESS, CONNECTED01 — 04
01Website formNew request
02Google SheetsData saved
03Assigned ownerTask created
04Next stepFollow-up scheduled
AI where it adds valueAI
Enquiries and next actions03
RequestCompanyStatusOwnerNext action
REQ-001Example StudioNewAlexClarify the task
REQ-002Demo ServiceIn progressMariaPrepare an estimate
REQ-003Sample CompanyAgreedAlexSchedule a meeting

Process illustration using fictional data.

  1. Conversation

    We clarify the task, audience, existing tools and expectations.

  2. Plan and estimate

    We agree the scope, milestones, budget and acceptance criteria.

  3. Implementation

    We design, build and share progress, then test the agreed scenarios before launch.

  4. Launch and growth

    We launch the project and hand over access and documentation. Further marketing, development and support are agreed separately.

Discuss your project

Websites, data and AI in practice.

Three examples from the project owner’s experience, from manufacturing data to the first customer conversation.

Results were reported by the project owner and have not been independently verified. Scenarios and interfaces are reconstructed illustrations. These figures do not guarantee results for a new project.

A clear starting point for automation.

These packages cover enquiry automation. Websites, online stores, marketing and other projects are estimated separately after discussing your requirements.

Q0

Introduction

Find out whether we can help.

Free20 minutes
  • Your task and current process
  • Expectations, access and constraints
  • A next step with no commitment
Start a conversation

Does not include a full audit or prototype.

P1

Enquiry pilot

One form → one spreadsheet → an owner.

$9907–10 business days
  • Stable IDs and duplicate protection
  • Statuses, errors and manual recovery
  • 30 agreed acceptance checks
  • Instructions and 14 days of defect fixes
Discuss a pilot

70% upfront, 30% after acceptance. Timing starts when access is ready.

The diagnostic is separate: D1 + P1 = $1180. Extensions, new features and ongoing support are quoted separately. Terms and the final amount are agreed in the proposal before payment.

Before we begin.

Can we start with a single service?

Yes. We can build a website, help with marketing, develop an internal tool or automate a specific task. A complete project is an option when it fits your goals.

How does a project start?

With a short conversation about the task, audience, current setup and desired result. We then agree the scope, milestones, budget and acceptance criteria.

What is included in the $990 pilot?

One existing website form, one Google Sheet, agreed fields and statuses, an assigned owner, a next step, duplicate and error handling, instructions and acceptance. A new CRM, multiple channels, historical migration and a chatbot are outside this scope.

How much does a website or marketing cost?

The estimate depends on structure, design, functionality, integrations and marketing scope. We prepare it after discussing your requirements. The $190 and $990 packages on this page cover enquiry automation.

What happens after launch?

We hand over access and documentation. Support, marketing and further development are agreed separately. The automation pilot includes 14 days of fixes for defects within the agreed scope.

Give your idea a working shape

Need a website, marketing support or a smoother workflow? Let’s discuss the task, define the scope and choose the first step.

Discuss your project
LET’S START WITH YOUR TASK

What shall we build for your business?

Tell us what you need: a website, marketing, an internal tool or automation. We’ll discuss the task and suggest a suitable next step.

ai.business.tops@proton.me
Start with 20 minutes and your challenge.
Let’s talk

INTERACTIVE DEMO

See an enquiry move through the process

A demo using fictional data. Nothing is sent.

IDCompanyStatusOwnerNext step
Run the demo to follow an enquiry through the process.